iris has created a multichannel campaign for PlayNow plus – Sony Ericsson's new music service. The global campaign is the first integrated work from iris since leading Sony Ericsson's rebranding efforts centred around the
make.believe proposition.
The campaign brings Sony Ericsson's unlimited music offering to life with the idea that there's music in the air, with people soaking up and playing in a surprising musical downpour. The campaign runs across TV, cinema, print, OOH, retail and includes a website where you can find out what the world is playing now and create your own musical note to add to the air.