Q: How do you get the UK and the world to get excited by, and feel involved in, the London 2012 Games?
A: Create the World's first customisable Olympic and Paralympic mascots. Extraordinary mascots which reflect the diversity of the whole of the UK. Mascots everyone can make their own.
Click here to watch the mascots' official launch on the BBC's The One Show, as well as highlights from the animated story, written by Michael Morpurgo former children's laureate.