Love a bit of 50 Cent? Or maybe Asha Bhosle or Mozart is more your cup of tea?
Whatever your taste in music, Sony Ericsson Walkman® wanted to remind
individual consumers about their dominance in the mobile music category. Personalisation was key to cracking the campaign idea. Inside every music-lover lives a little Music Monster. It’s the part of them that lives for music and is always hungry for new tracks. Everybody’s Music Monster is unique – just like their music collection. Their phones give music-lovers the opportunity to feed their Music Monster all day, every day. Both via their Walkman® phone and by bringing them the latest gigs, events and information through a variety of credible partners. Not only did our integrated campaign make sweet music through TV, retail, experiential and DM, but the little monsters took on cult status via the web. With over 15,000 of them being created and personalised by UK consumers, he’s now gone global. The little rascal.