Diet Coke Breaks

Remember the Diet Coke hunk ads? Most 20-30 year old women do. But the world's moved on. And so has Diet Coke. It’s less about oiled up six-packs and much more about empowering women. The "Diet Coke Break" concept needed to re-engage this audience. With a series of great partnerships, we created a mobile and digital promotion that allowed women to create their own £10,000 bespoke "Diet Coke Break". With unique codes run across over 72 million packs, the promotion gained a staggering 1.5 million entries – exceeding KBIs fourfold. Happy ladies. Happy client. And a set of results that look even better than the Diet Coke hunk himself!