Forget your Sunday morning joggers. Sweaty, red-faced bunch. This collaboration between adidas and Polar was aimed at a niche audience of serious athletes. Runners who wanted optimum performance by integrating heart rate monitoring technology into their running kit. It’s this insight that led to us launching the world’s first integrated training system. Your shirt talks to your running computer. Your shoes talk to your running computer. And they all talk to you. In creating the name, look and feel and integrated launch comms for this kit we created a campaign around the kit being ‘part of you’. Beautiful, engaging and impactful, it led to over 30,000 of the world's finest athletes pre-registering online for the kit before it had even launched. A great result for the client and not a pulled hamstring in sight.
