The Work,Sony Ericsson Pocket TV

Sony Ericsson Pocket TV

adidas Originals MEGA are hybrid "tech-lifestyle" shoes. The technical features (such as the Torison bar) in each design have been supersized hence the name MEGA.

Q: How do you give these new originals the edge in the style stakes and make Sneakerheads in Singapore love them?

A: We collaborated with a Singaporean home ground talent - Dharni, the No 5 in the world beatboxer star, and four of Singapore's best b-boys. The Mega Shuffle interface allows the user to create their own unique track from 32 of Dharni's original samples and the dancers provide the visual show with 48 different moves.