The new adiPower Predator boot gives players outstanding control of the ball, but it doesn't come cheap. So how do you engage with a youth audience in a category where every brand and boot is battling for their attention?
Give the fans total control of some of the world's best footballers - let them call the shots. Through online videos, digital and social media fans could suggest and vote on activities for the footballers and meet them at an unforgettable finale in a secret London location.