The Challenge
Bring Geo Tagging to life for a young, tech savvy target.
Creative Solution
Meet ‘The Green Machine AKA Broccoli man’, ‘Slam Sam’ and ‘Super Skunk’. They led photo hit squads around major city pubs and bars handing out challenges to people crazy enough to accept them. From swapping clothes with strangers to kissing bald men’s heads we shot some mad people doing some even madder things. All of these people were driven to our website to find their pictures.
Once online they could find their pictures on a map of Australia giving a simple visual explanation of Geo Tagging. We sent packs to phone retailers to get them involved in the madness and we also teamed up with MySpace to cover hundreds
of their events.
Some might say, it’s experiential gone mad.