Pioneer youth love the internet and know all about the advantages of having it everywhere they go but have found previous internet phones complicated and clumsy.
All this has changed with the K660i.
A simple but visually arresting concept heroed the simplicity of the K660i’s short-cut keys, showing just how easy it is to connect to the internet on the move.
The two core visuals of Hotmail and MySpace ran across thousands of outdoor sites and were adapted for on-line, experiential and Facebook news feeds. Our ‘The Thumb War Challenge’ game was sent to 300 stores. It educated each member of staff on the key features of the K660i while playing an engaging and fun game.
The result? A big thumbs up. The K660i is storming the best seller lists and is the first Sony Ericsson handset in Australia to outsell Nokia.