The general approach to measuring sponsorship effectiveness is still under-developed compared to measurement of other marketing channels. We believe that sponsorship is a core element of the marketing mix and we believe that sponsorship when executed correctly drives profit. To back-up our beliefs, we have developed an integrated approach to measuring the R.O.I. of sponsorship.
We have created our own proprietary approach and dashboard that will enable our clients to more closely engage in understanding the effectiveness of their sponsorship investments and activation strategies. The iris approach to measuring sponsorship effectiveness can be delivered to suit individual client needs and comes in a three tiered approach. Our model and approach enable clients to have an integrated view of all relevant sponsorship KPI's providing new and powerful insights into how well their sponsorship investments are working and what they can do to be better.
Welcome to iris worldwide
iris is a marketing, advertising and experiential agency with locations and offices throughout the world.
