James Bond is cool, smart and exciting. He offers a sense of style, substance and edge. Bond is the man most men aspire to be and most women would like to be with! So when Quantum Of Solace hit the cinemas we made sure that Sony Ericsson was in on the act, creating an integrated Sponsorship platform that worked towards promoting Sony Ericsson’s involvement with the film and the launch of their new C902 Titanium Silver handset.
The campaign needed to maximise the sell-through of the C902 and provide brand impact delivering an overall Bond experience for consumers at every touch point. So we developed a toolkit of elements that could be used across all mediums including in store and digitally through a Bond themed website where consumers could play Bond mission style games to collect rewards in the form of mobile apps. Bond packaging and pre-loaded mobile applications were also designed allowing for a complete out of box experience.
Welcome to iris worldwide
iris is a marketing, advertising and experiential agency with locations and offices throughout the world.
