With all the different phones trying to muscle in on music, it was important to create some noise and really propel Sony Ericsson Walkman® phones to the top of the mobile music ladder.
Traffic Jam was born. A joint experiential activity between Sony Ericsson and SingTel. Its mission; to help people escape the mundane by accessing their music whenever and wherever. This unique and completely ownable event delivered a rich experience for consumers that included a street gig featuring live acts, including Arrested Development. Delivered across a truly integrated campaign, Traffic Jam attracted over 1,600 party goers, a significant upturn in handset sales and great PR for Sony Ericsson Walkman® phones.