The ‘I love floating on music’ campaign by Sony Ericsson is an integrated campaign coined specially to promote the Sony Ericsson W910i phone. The final event, designed to help consumers experience music differently, had super headliner Wang Lee Hom performing on a barge that floated across the water to join with the stage.
Concert tickets were available exclusively to consumers who purchased the Sony Ericsson W910i phone at SingTel stores nationwide. The promotion was scheduled to last for a month but was cut short due to the overwhelming response as handset were sold out within a week! All major news stations and local press covered this sold out event.
Aside from conceptualizing the event, iris was responsible for delivering the client’s full integrated campaign. This included concept and creative development, as well as online and retail activation.