Project: Gram Challenge
Q: How do we find a new and different way to create cut-through and drive footfall and sales of the adiZero™ Aegis in a market where the latest pair of running shoes are all too common?
A: The adiZero™ Gram Challenge. To showcase the lightweight adiZero™ Aegis. At just 265g, we challenged consumers to beat that weight by bringing their running shoes into adidas stores for a weigh-in. If their shoes were heavier they enjoyed up to 20% off their purchase.
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iris is a marketing, advertising and experiential agency with locations and offices throughout the world.
