We've tried to work out our secret. How did we become one of Asia's fastest growing agencies? How did we grab last year's Media Agency of the Year award?
Could it be luck? Being at the right place at the right time? The fact we're independent? Could it be the 70 great minds we have under our old school shophouse roof (that doesn't leak anymore)?
Then again, it could be our award winning campaign ideas like Adidas Gram Challenge or Johnnie Walker Join the Pact. Maybe it's our new biz wins like Tiger, Unilever and DKNY.
Our MD, Craig, reckons it's about being truly integrated, truly world-class, and more forward thinking (than our dinosaur-like peers). Our CD, Tom, reckons it's about being hungrier, more focused and being within walking distance to 15 pubs.
Maybe they're both right. Why not drop in, say hi, and find out for yourself.
