iris PR set up five years ago with two people, no clients and a brilliant opportunity to create a truly original PR offering.
As part of the iris nation we have access to world leading proprietary insight, strategic planning, creative support and a unique discipline blend from experiential and sponsorship to digital and advertising. So while other PR agencies shout about their integrated capabilities, buying a digital person in here, or bolting on some experiential expertise there, we’ve been busy working with our iris colleagues to create genuine public relations campaigns which impact beyond column inches, to drive sales, build brands and change behaviour.
It’s an approach that attracts great people and great clients including Wonderbra, Argos, Homebase, Dairy Crest, Heineken, the Department of Children, Schools and Families, and Movember.
And creates great social marketing: from a facebook campaign to have Homebase shop assistant Nigel turn on Portishead’s Christmas lights (beating World’s Sexiest Man, Johnny Depp, into second place); to putting 45,000 moustaches on the stiff upper lip of Britain during the month of ‘Movember’ last year; to giving all UK women (including ourselves) the chance to be a Wonderbra billboard model for the day resulting in the most successful bra launch in the last ten years.
