How do you bring to life and amplify an online brand with anti-establishment music credentials? You team up with a cutting-edge style partner, take two of America’s hottest bands, add a couple of up an coming groups on the verge of greatness - and hit the road!
The MySpace Music Tour was a 30-date brand experience featuring Hellogoodbye, Say Anything, Young Love and Polysics. Run in conjunction with Extreme Style by VO5, the program extended MySpace’s on-line music promotion platform into the real world by generating product trial and awareness via MySpace internet kiosks and VO5 styling stations. This was supported by exclusive online content including band and tour blogs, photo galleries and exclusive downloadable tracks. Not forgetting some truly rockin’ performances!
With all venues packed-out (that’s 40,000 happy music fans), 20,000 MySpace kiosk visits and 2.75m over-the-road impressions, we exceeded all client expectations – so much so that were now developing the 2008 MySpace Music Tour, which will be featuring French house music legends, Justice. Nice.