When you’re ordering stationery and office equipment from a supplier, it isn’t exactly perceived as a fun, interactive pastime. Mostly it involves leafing back through a well thumbed catalogue of biblical proportions. Low interest. Low engagement.
Not anymore. Enter SLOBs – Strange Little Office Beings. Countering the tired old marketing approach, we created a highly visual, high impact viral campaign establishing Office Depot, Inc. as the preferred supplier. Sent out to female office workers and office managers, it featured a range of SLOBs made from a bizarre assortment of Office Depot, Inc. products. With easy shared content functionality, you could even make your own with our unique SLOB Builder and post it up on the site. Or maybe send yours to a friend and challenge them to kitsch little challenges.
Impactful and fun, it broke the mould of communication in this sector, turning mild mannered office managers into creative SLOBs.