Impossible is Nothing. Well, for adidas stars like Reggie Bush, David Beckham and Gilbert Arenas that’s certainly true. Talented devils. But sometimes when you’ve got to inspire the trade, amplify the advertising messages and educate your consumer it can be a little trickier.
Our insight into retail touchpoints, consumer journeys and how adidas could consumerise their technology, took the creative campaign to a deeper level. Motivating the trade, enhancing standout and increasing sales. No mean feat in a hugely competitive sector. And proving that when it comes to creating world-class strategic retail programmes, Impossible really is Nothing…
Welcome to iris worldwide
iris is a marketing, advertising and experiential agency with locations and offices throughout the world.
