Sony - XPLOD Campaign

The Latin American boy racer refers to his car as ‘nave’, which literally translates as ship, but it’s also a term used to describe aircraft, rockets and even space ships. This term is especially thrown around if the car is cool, or considered a bit of a chick magnet.

Nothing converts a car into a ‘nave’ more easily than the Sony Xplod range of products. Amplifiers, head units, bass and treble speakers have all been designed to stimulate both your ears through the ultimate sound quality, and your eyes thanks to the design of each product.

We created rockets out of this stunning line up of products, and then strapped those rockets directly onto car seats. The message is simple; turn your car into a ‘nave’ with Sony Xplod.