This is an ATL and BTL campaign we’ve been running for Sony for the last two years. In 2010 we launched the wall-mountable Sony Sleek stereo in Latin America using the ‘Musica Para Tus Ojos’ (Music To Your Eyes) campaign – and picked up a local ADDY Silver Award for our efforts.
Following a very successful product launch, we were required to evolve the campaign in 2011 integrating another two models into the range of Sony wall-mountable stereos.
In 2011 our strategy focused not just on design, but on the life change that an up-and-coming mid-twenty year old undergoes when they leave home, get their first job and start to forge an identity for themselves.
Hence the evolution in 2011 to the headline La Musica Te Cambia, El Estilo to Define (Music changes you, style defines you).
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iris is a marketing, advertising and experiential agency with locations and offices throughout the world.
