Sony Ericsson - Spider-Man 3

Blockbuster film releases don’t come much bigger than Spider-Man 3. This
web-slinging sequel blasted into cinemas globally in 2007 and gave us the chance to drive some heroic handset sales across the Sony Ericsson portfolio in South America. It also gave us a natural platform from which to strengthen Sony Ericsson’s offering around entertainment. The result? A fully integrated toolkit that rolled out across 35 markets including Mexico and Chile.