The Sony audio category emphasizes delivery of unrivalled power, richness and clarity of sound for consumers – featuring products that help people get the most from their music through the connectivity inherent in each device.
We created a retail activation platform leveraging Sony’s positioning in the marketplace of the foremost provider of unparalleled sound quality and connectivity across its entire audio portfolio (Genezi, Walkman, Xplod). This platform, more importantly, delivers a single-minded proposition: “Experience Sony sound quality that will amaze you and your friends no matter where you are.”
“Amplifica Ti Vida” (Amplify Your Life) brings both of these product truths to life in an engaging and visually captivating way. By choosing Sony, consumers are literally amplifying their lives because they’re able to experience music like never before. And because most devices in the Sony Audio range connect with each other, customers get to enjoy their music in more places, more often.
According to our client, “The campaign has been a great success across the LATAM region with all markets implementing and activating the campaign. It was so well received that when the Global management team in Tokyo saw it they wanted to find out if we could take it global. Watch this space!”
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iris is a marketing, advertising and experiential agency with locations and offices throughout the world.
