Cider. It always used to get bad press. Not anymore. It's undergone a bit of a revolution in recent times. Ticking the box as a drink of choice for those urbane youth audiences who are fed up with lager. But how can you roll this message into a market like Russia, Spain or Germany, where traditional cider messages are a turn-off, and the product and drinking occasion has yet to take root? It was a key challenge for our client Strongbow, and 'A taste of nature in the city' was born. Our campaign copy and stunning photography embodied a cider oasis in the city and summed up everything about the brand and drinking occasion. Simple and elegant advertising and retail executions ensured that the creative transcended the language barriers in each market, and delivered great results.
