Buying a laptop can be pretty confusing. Loads of models. Loads of technical specs. Tech geek babble like knowing your Ram from your Gig?
Sony wanted to make purchasing a laptop a fun and easy experience in their stores. Segmenting their laptop range according to a consumers need state. It meant you could quickly buy to suit your lifestyle rather than getting bogged down by tech spec.
Bringing this to life in-store meant iris developed a retail space for VAIO in which Sony could ensure consumers had the ultimate experience when considering and purchasing a new laptop. The new store layout gave customers room to interact and engage with the products on display. From staff training to live demonstrations, interactive information points to the merchandising of accessories – everything was designed to help customers buy.
Since the stores have opened up across the UK, Sony has seen a huge increase in conversion rates and their sales of VAIO laptops have increased 100%!
