adidas

Why was it extraordinary?

We developed an integrated campaign that dramatized the benefits of the super lightweight adiZero range" and managed to apply it across five different sports categories (Running, Football, Soccer, Baseball and Basketball)" a first for adidas. It worked so well that Dick’s Sporting Goods agreed to co-fund the campaign. Our TV commercials are currently live!

Synopsis

We highlighted the advantage (speed) that super lightweight adiZero provides, and the difference that makes between winning and losing. Specifically, we launched a series of national TV spots that demonstrated the adiZero advantage, with an explicit mention to Dick’s Sporting Goods, who were jointly funding the program. Additionally, we developed a retail activation toolkit that mapped the consumer journey in-store and helped them navigate the category to find the right adiZero shoe for them.