To launch the new adidas Chelsea home shirt, we teamed up with famous pop artist Sir Peter Blake to create an iconic artwork that celebrates the club and all who work so hard to make it a success.
The collage is the centre piece of our 'Made from 100% Chelsea' campaign and is based on the belief that a football club isn't just about the team - it's about the fans, the coaches, the staff and all the individuals who make up the fabric of a club like Chelsea FC.
We've also created an immersive experience linking the flash site and Facebook, in an attempt to connect with the 836,000 Chelsea football fans on the social network's fan page for adidas. A newly developed Facebook application allows them to explore the artwork whilst learning about the Chelsea stories behind each image as well as take the 100% Chelsea quiz to see how 'Chelsea' they are.