Getting the youth market of today to consider your brand, let alone spend more than 60 seconds with it, is tough. So when Sony Ericsson wanted to develop a new entertainment brand focusing on music, we helped them come up with the innovative Pocket TV.

Through the demise of UK music shows like Popworld and CD:UK, there was a gap in the market for a funny, irreverent, yet insightful music show.

With Sony Ericsson’s youth target audience moving away from watching TV and moving towards accessing content digitally, we developed an online music show that could be accessed and watched through your mobile phone.

The Pocket TV shows come in 90-second versions for your handset, and 3 to 5-minute versions that can be accessed through YouTube.™ Interviews are kept fun and unrehearsed in style – often taking artists and bands like Marilyn Manson, Jordin Sparks, JLS and Papa Roach out of their comfort zone.

Profiles on Facebook™ and Bebo, teaser videos on Vimeo and Daily Motion, and feeds on Twitter were all used to promote the brand new TV show – which has successfully reached 3 million viewers and rising!

Tags: creative, digital, experiential

« Back to the news room