Our challenge was to develop a powerful visual language to announce the opening of adidas Originals floors in key Foot Locker stores in Europe.

For the opening of the dedicated adidas Originals areas in three of Foot Locker’s German flagship stores and three of its Italian flagship stores, adidas tasked iris with developing a creative execution which would be flexible and adaptable to work across in-store POS, signage, print media, in-store TV and launch day activation.

So our Manchester office came up with this impactful and iconic piece of design that uses adidas and Foot Locker assets to communicate that adidas Originals have now taken over the first floor of the stores.

By using adidas’ well-known branding of three stripes to resemble an escalator device, the creative clearly communicates the customer’s in-store journey.

This key visual was used throughout all activity to deliver an integrated campaign across in store signage, animated movie and launch day activity.

In addition to coming up with the creative concept, iris Manchester was responsible for conducting the site surveys, the installation and managing the launch day events.

adidas in-store signage

adidas in-store animation

Tags: creative, retail

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