iris wins Findel Education
February 10th, 2010
iris has landed a multiple brief for Findel Education, the largest dedicated supplier of educational products in Europe, to redefine its digital marketing strategy for eight of its brands.
The agency won the brief, which will be handled out of its Manchester office, following a competitive 6-way pitch and will be launching activity for: Hope Education, Step By Step, Philip Harris, Davies Sports, GLS, AtoZ Supplies, WNW and Edco over the next six months.
Projects will see iris Manchester’s dedicated digital operation working alongside each of the brands to define a digital strategy that drives traffic, sales and loyalty, in addition to taking some of the brands into the consumer market. The brief will see iris tasked with managing the brands’ digital strategy, creative and front-end development support, search marketing including search engine optimisation and paid search, site analytics and monthly account management.
Communications will target all those working in an educational environment from pre-school to secondary schools, such as teachers, assistants and secretaries, and will also involve developing tactics for reaching consumers. The eight brands are heralded as leading suppliers of a range of educational resources across art and craft, English, ICT and Maths (Hope Education), Science (Philip Harris) and Sports (Davies Sports), and commodity products through Findel’s regional brands GLS, AtoZ, WNW and Edco. The portfolio covers all stages of learning from pre-school through to secondary and further education.
Emma Markey, director of marketing at Findel Education, said: “Developing our online business is a major focus for all of our brands at Findel Education and we are really excited to embark on this challenging project with iris. As a company, we pride ourselves in leading the way in the education market and iris were a natural fit with this vision being the experts in their field.”
James Barley, digital director of iris’ Manchester office, said: “It’s great to be working on such a challenging, multifaceted brief, which ultimately sees us charged with driving the brands’ evolution as online retailers. Being based locally to Findel Education also enables us to offer the benefit of just being round the corner – always a bonus for any client.”
Findel Education Ltd serves state and independent schools from nursery to secondary level, hospitals, charities, and other establishments delivering education and is the educational division of Findel plc, whose primary focus is the supply of home shopping and educational products through mail order catalogues.