iris puts ‘commerce, culture and communication’ at the heart of its business
June 29th, 2010
“Communications integration doesn’t go far enough. Total business integration is the global agency opportunity for the future” says Millner
iris has today announced that it is to revolutionise the way the agency works in order to better serve clients’ needs and to deepen relationships with its existing client base. The move will see iris partner more closely with its clients not only on creative and communications solutions but also on the fundamental issues driving their business.
iris is focusing on three areas of interlinked business; ‘Commerce, Culture, and Communication’, around which the group will be organised to ensure a flat, fluid and flexible agency structure. It will see a client-focused collaboration of specialists brought together, from management consulting, data, CRM, retail (within ‘commerce’), branded content, PR, sponsorship, experiential (within ‘culture’) and digital, advertising and design (within ‘communication’). The move seeks to further strengthen the agency’s creative product and to focus its efforts on delivering ‘extraordinary ideas’ that provide a real business return.
Ian Millner, global CEO and founder of iris said, “During the 11 years we have been operating, we’ve invested in people, diversity and clients and we’ve prided ourselves on being dynamic and staying one step ahead. We’ve listened to our clients and they want us to partner with them – not only in creating extraordinary marketing ideas but also to help them solve a range of business and communication challenges. It’s fair to say that communications integration doesn’t go far enough and it is total business integration that is the global agency opportunity for the future.
“Iris led the way in creating a unique integrated agency and now we are going to take this to the next stage by reshaping our business to further remove the boundaries between teams and discipline agencies. Instead, we will have a group of talented specialists, effectively collaborating around a client need. It will make the agency leaner, meaner, faster and more stimulating and innovative, allowing iris to stay one step ahead of the rest of the market. It will revolutionize the role, meaning and value of the agency and ensure iris is fit for the next 11 years” said Millner.
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For more information or images please contact:
Avril Canavan, + 44 (0) 20 7654 7621 / + 44 (0) 7946416607 / avril.canavan@iris-worldwide.com
Notes to editors
About iris;
iris is an independent, global creative agency that delivers marketing campaigns for clients like adidas, Sony Ericsson, Shell, VW, Coca-Cola and Hertz.
Over the past 11 years, iris has diversified to offer specialism in all disciplines, from management consultancy, CRM, direct and digital to advertising, PR, experiential, retail and sponsorship. It is the blend of these skills that allows the agency to deliver ‘Extraordinary Ideas’ – solutions that provide competitive cut through by being interesting, valuable and part of popular culture.
Launched in London in 1999, iris is one of the fastest growing micro-networks in the world and today has over 750 employees working in offices across Europe, Asia-Pacific, China and the Americas.