Our Manchester office has picked up a much-coveted Big Chip award for ‘Best Digital Marketing Campaign’ for our client Wonderbra’s launch of its Ultimate Strapless bra at last night’s awards.
Posts Tagged ‘win’
Alpha G:Corp appoints iris India
Friday, March 12th, 2010
Real Estate company Alpha G:Corp has appointed independent agency iris to create a regional integrated campaign for its new AlphaOne mall in Amritsar, Punjab.
Real Estate company Alpha G:Corp has appointed iris to create a regional integrated campaign for its new AlphaOne mall in Amritsar, Punjab.
Kellogg’s picks iris Experience to launch Krave cereal
Thursday, February 18th, 2010
Kellogg’s has tasked iris Experience with aiding the launch of its latest cereal product, Krave, in the UK with a nationwide sampling campaign.
iris wins Findel Education
Wednesday, February 10th, 2010
iris has landed a multiple brief for Findel Education, the largest dedicated supplier of educational products in Europe, to redefine its digital marketing strategy for eight of its brands.
iris wins Media’s Network of the Year award
Friday, December 11th, 2009
iris Asia Pacific has won Mid-sized Network of the Year at Media magazine’s annual Agency of the Year awards 2009 in Singapore. (more…)
iris wins Orange retail account
Monday, December 7th, 2009
Orange today confirms that iris has been appointed to handle all of Orange’s retail’s sales promotion and marketing requirements for the UK, following a 3-month competitive pitch against a number of other undisclosed agencies.
iris appointed to run Heineken’s music platform in Singapore
Wednesday, November 11th, 2009
iris has been appointed by Asia Pacific Breweries Singapore (APBS) to run Heineken’s music platform over the next twelve months. iris, which was awarded the business after the success of the last Heineken Green Room event in July in Singapore.
As part of its remit, iris will work on the Heineken Green Room programme – a premium brand activation concept which showcases cutting edge musical performance through exclusive parties and lifestyle events. The agency will be responsible for the strategic development of the brand property, with the aim of further evolving it as a platform that is truly pushing music boundaries. The next instalment of this programme will be held in November this year.
The activation of Heineken’s various music sponsorships, which include ZoukOut and Mosaic Music Festival, will also be handled by iris. The appointment follows the launch of ‘iris Experience’ in Singapore earlier this year – iris’ dedicated experiential operation which will be responsible for all of the activation.
Luke Nathans, managing director of iris Experience said, “It’s an honour to work with Heineken on their music platform. The Heineken Green Room property is one of the world’s leading brand engagement platforms and we are looking forward to working closely with the Heineken team in Singapore to make it even greater.”
iris’ Singapore operation, which launched in 2006 and serves as a strategic hub for Asia Pacific, is now a 60 strong office, making it one of the fastest growing agency networks in the region. Its client portfolio includes Sony Ericsson, Sony, Unilever, Shell, Diageo and Tiger Beer.
iris has been appointed by Asia Pacific Breweries Singapore (APBS) to run Heineken’s music platform over the next twelve months. iris was awarded the business after the success of the last Heineken Green Room event in July in Singapore.
Barclaycard appoints iris as lead direct agency
Monday, November 9th, 2009
Barclaycard has appointed iris to take on the role of its lead direct marketing agency and help reinforce the company’s position as the leading payment provider in the UK.
The win follows a competitive pitch process and extensive agency market review lead by Gary Twelvetree and Katherine Whitton in which Iris performed outstandingly.
Priorities for the new direct marketing agency will be to focus on delivering innovative and compelling engagement models that will complement existing and planned activity across all communication channels. The agency will work across both the commercial and consumer businesses of Barclaycard and alongside the Barclaycard core agency team of BBH, Walker Media and Dare. Vital will continue with its role on the agency roster.
Katherine Whitton, Marketing Director, BCUK, said: “Iris showed great understanding of what we are looking to achieve in this market, as a leading payment provider, and the exciting challenges ahead. In return they have shared with us some compelling insights into their area of expertise and extremely powerful creative solutions which will help drive our innovation programme. We look forward to launching these new solutions in the future.”
Ian Millner, Chief Executive, Iris said: “We are thrilled to be partnering with Barclaycard on its journey as industry leader. This is an exciting time for the payments market and we are looking forward to developing communications channels that really work in communicating just that.”
Barclaycard has appointed iris to take on the role of its lead direct marketing agency and help reinforce the company’s position as the leading payment provider in the UK.
Kerry Foods appoints iris Experience to launch new product range
Monday, November 9th, 2009
UK foods group Kerry Foods has appointed leading experiential agency iris Experience to help launch a new range of premium ready meals. The new range, which will launch in March 2010, will target consumers of ready meals, as well as more adventurous cooks who do not want to sacrifice flavour when they opt for a ready meal. iris Experience won the £500,000 contract following a competitive pitch.
iris Experience has developed a nationwide active trial campaign for the launch of the range, which will target consumers in supermarkets, stations and city centres. The campaign will aim to encourage them to sample the products en route home and en route to purchase, as well as providing them with the opportunity to purchase there and then and follows successful active trial campaigns the agency has launched for clients including Kellogg’s.
The agency is also working on a guerrilla launch stunt, which will be revealed nearer to the time.
The activity is part of an integrated campaign, with ATL elements by Saatchi & Saatchi and media planning by Vizeum.
Nico Tuppen, managing director of iris Experience, said: “Consumer confidence is at rock bottom and consumers are particularly in need of stimulating new experiences, so this is a great time for brands to stand out. Experiential initiatives such as active trial can remove barriers that other types of marketing cannot and increase consumers’ peripheral vision, so we are looking forward to getting our teeth into developing a launch campaign for the new brand that will really make an impact.”
Kerry Foods owns a host of cherished food brands, including Wall’s Sausages, Homepride Flour and Kerrymaid, and is the consumer foods division of The Kerry Group. The group is a world leader in food ingredients and flavours serving the food and beverage industry, and a leading supplier of added value brands and customer branded foods to the Irish and UK markets.
iris Experience works with a number of blue-chip clients including Sony Ericsson, Sony and Heineken and is part of independent, integrated marketing agency iris Worldwide.
UK foods group Kerry Foods has appointed leading experiential agency iris Experience to help launch a new range of premium ready meals.
Liverpool Football Club appoints iris
Tuesday, September 22nd, 2009
Liverpool Football Club has announced that it has appointed iris to launch an integrated campaign to promote the re-launch of its official membership scheme ‘All Red’. (more…)