Posts Tagged ‘Labservative’

Case study: ‘Labservative’ campaign for the Lib Dems

Friday, May 7th, 2010

Since WWII, Labour and the Tories have taken it in turns to govern Britain. But they haven’t just dominated politics; with their wealthy backers and a partisan press, they’ve dominated the media aswell. How then, to get the Liberal Democrats, Britain’s so-called ‘third party’, into the Election conversation on a small budget?

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Liberal Democrats launches further online push through iris

Wednesday, March 31st, 2010

A short film featuring a ‘Labservative’ candidate canvassing public opinion on his party’s new ad campaign is launching today as part of an unbranded guerilla marketing and social media push for the Liberal Democrats.

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iris launches Liberal Democrats guerrilla advertising campaign

Tuesday, March 30th, 2010

An unbranded guerrilla advertising campaign for the Liberal Democrats will launch this week under the guise of the ‘Labservative’ party, with the aim of catching the attention of voters wavering between Labour and Conservative and challenging them to rethink what the real alternative is in the upcoming election.

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