Beer brand Heineken is to launch its own radio station ‘Radio Heineken’, designed by creative agency iris, at the Gilles Peterson’s Worldwide Festival Sessions, Zouk Edition 2010 this Friday 27th and Saturday 28th August at Singapore clubbing venue, Zouk. (more…)
Posts Tagged ‘experiential’
Heineken to launch ‘Radio Heineken’ at Gilles Peterson’s Worldwide Festival Sessions, Zouk Edition 2010
Friday, August 27th, 2010
iris appointed to handle all communications for Barclays Singapore Open
Tuesday, August 24th, 2010
Global creative agency iris has been appointed to handle all above the line communications and campaign activation for the Barclays Singapore Open, Asia’s richest National Open. (more…)
Sally Hansen hosts Color That Cares event in LA
Thursday, June 10th, 2010
When nail polish manufacturer Sally Hansen approached us recently to create an event to launch its new range of nail polishes and highlight its work with Leukemia charity DKMS, we decided it needed a record-breaking event (literally).
Heineken to launch experiential campaign by iris
Tuesday, April 13th, 2010
Heineken, the world’s leading international premium beer, has begun an experiential drive across Singapore this month created by iris for the launch of its new aluminium bottle.
Kellogg’s picks iris Experience to launch Krave cereal
Thursday, February 18th, 2010
Kellogg’s has tasked iris Experience with aiding the launch of its latest cereal product, Krave, in the UK with a nationwide sampling campaign.
iris wins Orange retail account
Monday, December 7th, 2009
Orange today confirms that iris has been appointed to handle all of Orange’s retail’s sales promotion and marketing requirements for the UK, following a 3-month competitive pitch against a number of other undisclosed agencies.
iris appointed to run Heineken’s music platform in Singapore
Wednesday, November 11th, 2009
iris has been appointed by Asia Pacific Breweries Singapore (APBS) to run Heineken’s music platform over the next twelve months. iris, which was awarded the business after the success of the last Heineken Green Room event in July in Singapore.
As part of its remit, iris will work on the Heineken Green Room programme – a premium brand activation concept which showcases cutting edge musical performance through exclusive parties and lifestyle events. The agency will be responsible for the strategic development of the brand property, with the aim of further evolving it as a platform that is truly pushing music boundaries. The next instalment of this programme will be held in November this year.
The activation of Heineken’s various music sponsorships, which include ZoukOut and Mosaic Music Festival, will also be handled by iris. The appointment follows the launch of ‘iris Experience’ in Singapore earlier this year – iris’ dedicated experiential operation which will be responsible for all of the activation.
Luke Nathans, managing director of iris Experience said, “It’s an honour to work with Heineken on their music platform. The Heineken Green Room property is one of the world’s leading brand engagement platforms and we are looking forward to working closely with the Heineken team in Singapore to make it even greater.”
iris’ Singapore operation, which launched in 2006 and serves as a strategic hub for Asia Pacific, is now a 60 strong office, making it one of the fastest growing agency networks in the region. Its client portfolio includes Sony Ericsson, Sony, Unilever, Shell, Diageo and Tiger Beer.
iris has been appointed by Asia Pacific Breweries Singapore (APBS) to run Heineken’s music platform over the next twelve months. iris was awarded the business after the success of the last Heineken Green Room event in July in Singapore.
Kerry Foods appoints iris Experience to launch new product range
Monday, November 9th, 2009
UK foods group Kerry Foods has appointed leading experiential agency iris Experience to help launch a new range of premium ready meals. The new range, which will launch in March 2010, will target consumers of ready meals, as well as more adventurous cooks who do not want to sacrifice flavour when they opt for a ready meal. iris Experience won the £500,000 contract following a competitive pitch.
iris Experience has developed a nationwide active trial campaign for the launch of the range, which will target consumers in supermarkets, stations and city centres. The campaign will aim to encourage them to sample the products en route home and en route to purchase, as well as providing them with the opportunity to purchase there and then and follows successful active trial campaigns the agency has launched for clients including Kellogg’s.
The agency is also working on a guerrilla launch stunt, which will be revealed nearer to the time.
The activity is part of an integrated campaign, with ATL elements by Saatchi & Saatchi and media planning by Vizeum.
Nico Tuppen, managing director of iris Experience, said: “Consumer confidence is at rock bottom and consumers are particularly in need of stimulating new experiences, so this is a great time for brands to stand out. Experiential initiatives such as active trial can remove barriers that other types of marketing cannot and increase consumers’ peripheral vision, so we are looking forward to getting our teeth into developing a launch campaign for the new brand that will really make an impact.”
Kerry Foods owns a host of cherished food brands, including Wall’s Sausages, Homepride Flour and Kerrymaid, and is the consumer foods division of The Kerry Group. The group is a world leader in food ingredients and flavours serving the food and beverage industry, and a leading supplier of added value brands and customer branded foods to the Irish and UK markets.
iris Experience works with a number of blue-chip clients including Sony Ericsson, Sony and Heineken and is part of independent, integrated marketing agency iris Worldwide.
UK foods group Kerry Foods has appointed leading experiential agency iris Experience to help launch a new range of premium ready meals.
iris Experience and Sony Ericsson host Four Seasons
Thursday, October 8th, 2009
We were asked to launch Sony Ericsson’s new Satio handset with a stellar event for press, customers and a few lucky consumers. The resulting event last Wednesday saw a medley of urban talent including Ms Dynamite, Goldie, and Layo & Bushwacka! team up to reinvent Vivaldi’s Four Seasons. (more…)