The campaign runs across film, digital and experiential and will see young consumers actively engage with the brand.

adidas has set hundreds of real world and virtual challenges, all around the world, to win you have to be ‘ready to run’, with instant finish lines popping up at any moment throughout April.

adidas will be announcing the challenges on Facebook, Twitter and via their new online platform – only those who react to the opportunities the quickest win.

The campaign will go live in 25 markets this week, including countries like France, Spain, Brazil, Russia, Singapore & Japan.

30,000 of the most influential digital, creative, media and technology personalities are due to attend the conference, which takes place from 9th – 13th March in Austin Texas, to hear about the latest developments in creative technology.

The conference, which launched in 1999, has been the launchpad for some of the world’s biggest social networks including Foursquare and Twitter.

Key global companies such as Facebook, Apple, Google, PepsiCo, Samsung and Microsoft have attended the festival this year, as well as iris clients Reckitt Benckiser and adidas.

Jon Burkhart, iris’ social media creative director, said: “We took part in SXSW last year with four of our panel-sessions selected and it has provided us with fantastic opportunities to work with technology partners globally. As the leading British marketing agency taking part again this year we are looking forward to leading the debate about the future of digital.”

Speakers from iris at this year’s event included Grant Hunter, iris’ regional creative director for Asia, and David Caygill, iris’ creative technology director for the UK.

iris’ four talks revolve around the fast growth of online and social media, where iris has particular specialism.

Ian Millner, joint global CEO and co-founder of iris, said: “Social media can be a brilliant both catalyst and facilitator for the bright and bold brands that are prepared to think of themselves as culture. Lots of people are becoming active in the social space, but being active is not enough. Brands need to take the practise seriously and consider how they can use it add value to the relationship they have with consumers and their consumers have with each other.”

In the run-up to SXSW, iris hosted a series of events this month, which directly relate to its chosen topics. The agency opened its doors to the creative community at large to take part in a series of timed competitions around the creation of content – a key narrative for the agency since the announcement of its partnership with 100-year-old content network Meredith at the end of last year.

These included an Arduino ‘hack day’ held on Saturday 25^th February, which saw creatives and digital experimentalists come together to push the boundaries of technologies at the frontier between the offline and online worlds and iris’ second annual global newsjacking competition, the ‘Urgent Genius Weekender II’, which took place over the weekend of 2nd – 4th March.

In the style of last year’s event, which saw over 150 teams take part from the likes of Google, BBC Comedy and The New Yorker, entrants are invited to create content based on a trending topic given by iris over the course of 48 hours, to be released and shared on the web. The winning entry will be the one that gains the most internet traffic over the seven subsequent days.

Burkhart, who is also co-founder of iris’ Urgent Genius operation, said: “To truly adopt an Urgent Genius mindset you need hybrid thinkers and truly collaborative teams – we think this is the future of our industry. The student competition is our way of helping prepare the next generation of creatives for work in our constantly evolving environment.”

iris has campaigned for the importance of youth talent since its launch in 1999 and ‘coined’ the term ‘Hybrid creativity’ with the rise of its social media proposition Urgent Genius.

“Of all the hybrid thinkers we’ve hired here in London over the last 18 months, not a single one went to ad school. They’re just entrepreneurial types who think, make and launch stuff. We hope the Weekender uncovers more hidden talent for companies who think this way.”

The agency received seven merits before walking away with ‘Agency of the Year’, beating Initials Marketing, Elvis, Livity and Saatchi & Saatchi X.

iris’ winning campaigns included ‘The End’ for Quit, ‘You LOL you lose’ for Frijj and ‘Film to Go’ for Orange (pictured).

BD Network won four Best Awards and the same number of merits, while Best Breakthrough Agency of the Year went to Forever Beta.

Ian Millner, CEO for iris Worldwide, said: “It’s great to be Agency of the Year and Most Awarded Agency. We’ve had one hell of a ride over the last few years, and that helps make these awards feel so special. There were so many talented agencies involved and so much diverse and stimulating work on show – it makes it a real honour to be recognized in this way. Looking at some of other winning work, we’ll definitely have to raise our game for next year.”

The awards, which celebrates the most innovative and cutting-edge marketing ideas from all disciplines, was attended by over 400 agency executives and took place at The Brewery in the City of London.  Of the 47 agencies shortlisted, 20 agencies walked away with Best awards.

A public exhibition of the shortlisted work will run 6^th- 8^th March at the Scott Room, Guardian Newspaper offices.

The awards, now in its 22^nd year, were judged by a top panel of experts including leading clients and creative directors.  Simon Tilden, Diageo’s global category director of advertising and ideation was Chairman of the judges, whilst the creative judging panel was chaired by Alistair Ross, DraftFCB’s head of ideas.

“Last year the economic climate brought its challenges, yet the standard of work was certainly strong as in previous years. Brands are clearly seeking cut-through work and true consumer engagement; we especially liked work in the digital categories, where we saw powerful innovative campaigns exploiting social media channels. In the experiential category it was great to see consumer insight applied to deliver outstanding brand engagement. As judges we applaud those client-agency relationships that deliver great work and we were delighted to have such a broad spectrum of campaigns to judge” said Tilden.

Ross commented, “The standard of creativity this year was higher than previous years, but noticeably less self-indulgent. Tighter times had forced agencies to think rather than spend their way towards results for their clients. We’d all like to work with larger budgets, but maybe it takes a recession to help us realise again what we can create with less”.

A full list of winners can be found at www.bestawards.co.uk or contact the MAA for a full book of winners.

28^th February 2012: iris will launch its second annual global newsjacking competition this weekend, the ‘Urgent Genius Weekender II’, as it continues to highlight to brands the benefits of fast, shareable content online. In a twist, the competition, which saw over 150 teams take part last year from some of the world’s top creative companies such as Google, Fallon and Wieden & Kennedy, will this year be open to youth from some of the world’s top creative institutions.

Following the success of last year’s Weekender and with four accepted panels at leading global interactive festival South By Southwest Interactive (SXSWi) 2012 – more than any other agency globally – iris will open its doors to industry creatives, students and DIY hackers alike to test their wares against institutions such as Google in a 48-hour digital marathon. In the style of Urgent Genius – iris’ social media arm whose philosophy states the need for brands to create topical, social ideas at speed – students will be asked to choose a trending topic, before creating and seeding content for it over the course of 48 hours in a bid to gain the most online traffic.

iris’ social media creative director, Jon Burkhart said: “We’re opening up the competition to students this year because these young people totally embody the spirit of Urgent Genius and the notion of ‘hybrid creativity’. They are actors, comedians, poets, directors, filmmakers and scriptwriters in their spare time – they are creators and curators of content who are able to just think, make and launch. We want to put them in front of the best creative minds in our industry to give them a chance to shine.”

Creative colleges to participate will include some of the world’s biggest institutions such as: London College of Communication, Central Saint Martins College of Art and Design (London, UK), and School of Communication Arts (London, UK) and LaSalle college, Singapore.

Companies involved in the initiative include many fellow agencies, such as BBH Labs, Made By Many, Crispin Porter Bogusky, Wieden+Kennedy, McCann Erickson, LBi, DDB, Grey, Wired UK, and Google Creative Labs. Well-known authors in the creative field such as David Meerman Scott (The New Rules of Marketing and PR) and Grant McCracken (Chief Culture Officer) will judge the work.

Ian Millner, joint global CEO and co-founder of iris, said: “To be as important to the future of global creativity as we have been to the past, we need to be looking for a completely new breed of creative thinkers. Creativity today is cultural, it moves fast, it has lots of levels and layers, to do it successfully needs people with ‘hybrid’ skills (part creative, part editor, part strategist), but above all an ‘experimental attitude’ to their work. Urgent Genius is for this new generation of creative thinker.”

Recent examples of newsjacking by brands include Kraft’s “Golden Voice of Love” Valentine’s Day promotion, WWF’s GreenGraffiti on the frozen canals in Amsterdam, Twisted Metal’s “Shoot My Truck” campaign and MasterCard’s post-Super Bowl “Priceless” ads. Competitors can create any form of online content they wish including infographics, interactive games, films and mashup websites. Content from last year’s competition made it onto such acclaimed sources as MTV, Rolling Stone, Empire magazine and The Guardian.

The competition will begin this Friday 2^nd March at 1800 hours (teams’ local time) with a briefing on a topic of global interest. Teams of up to seven from around the UK will congregate in a dedicated area of iris’ London office on Thursday 1^st March to receive the brief at 1800 hours (GMT), but teams in other countries will be briefed remotely. Teams will have until 1800 hours (local time) Sunday 4^th March to produce their content.

Content will then be reviewed by a panel of judges, with an initial round of culling where only the best bits of content will go through to the next round. Teams will then have seven days to seed their content*.

To win, entrants must generate the most traffic in terms of ‘Likes’, shares and views in the seven days following the competition. The ‘Urgent Genius Power Rule’ (based on ‘The Real-time Power Law’ by David Meerman Scott), will then calculate true influence by taking into account a team’s current seeding network, attempting to level the playing field for an individual entering versus a team.

The best work will feature in a talk by Urgent Genius founders Grant Hunter and Jon Burkhart at the world’s biggest interactive festival SXSW in March and in a book to be published by Thames and Hudson in 2012.

Teams can enter and see recent examples of ‘Urgent Genius’ from across the industry at www.urgentgenius.com

23rd February 2012: A new website www.theartistifier.com will launch letting users turn any YouTube into an award-winning silent movies in the style of BAFTA award-winning film The Artist. Users can choose a video and have it instantly made into a black and white film, where they can add their own captions, before sending on the finished product to friends and family via Facebook and Twitter.

A rarity in ad land- the project was an inter-agency collaboration between iris Worldwide’s social media creative director and co-founder of iris’ social media content division Urgent Genius Jon Burkhart and Jon Plackett, Senior Creative and creative coder at BETC London.

Plackett said: “Jon and I first got chatting after I created the Slapometer.com website during the last general election. We both saw the potential of doing fast turn-around projects based on topical events. I was calling it thinking and doing, Jon calls it Urgent Genius. We knew The Artist was going to be big at the BAFTAs and the upcoming Oscars, so we decided to create something together.

Burkhart said, “Urgent Genius is a real-time mindset – think, make, launch. It’s about showing clients how extraordinary social ideas cut through when they hijack the news. The Artistifier is quick and it’s clever and it gets consumers’ attention because it helps them engage with something that’s part of their culture.

The Artistifier will also feature as part of iris’ talk ‘Not So Allied Forces of Social TV Comedy’ at leading global interactive festival SXSW next month.

The Artist (2011) was directed by Michel Hazanavicius and stars Jean Dujardin and Berenice Bejo as an older silent film star and rising young actress during the period of silent cinema. The film was the most heavily awarded film at the BAFTAs, winning seven awards.

The Artist is not a participant in or sponsor of this promotion.

Credits

Project Name: The Artistifier

Client: N/A

Brief: To create buzz around The Oscars

Creatives: John O’Sullivan, Jon Plackett, Jon Burkhart

Developer/Designer: Jon Plackett

21st February 2012: Creative agency iris launched an innovative guerrilla campaign for leading independent conservation body the World Wildlife Fund (WWF) last week, which saw it transfer QR codes onto Amsterdam’s frozen canals. In a worldwide first, QR codes* were transferred onto the ice on canals in prime spots across the city to raise interest among the city’s residents and drive awareness of the global issue of the melting ice caps.

Consumers were able to scan the codes using their phone or other QR reading device to be redirected to the WWF’s Dutch website (http://www.wnf.nl/nl/wat_wnf_doet/thema_s/klimaat/). where they were able to read about the issue of climate change.

iris’ inspiration for the simple viral idea, stemmed from seeing the ice which formed on Amsterdam’s canals earlier this year, beginning to melt. The defrost period is of course not a proof of global warming but the aesthetically beautiful visual of the Amsterdam melting canals and the QR code linking to the WWF site is a symbol for global warming of the earth.

Tom Ormes, creative director at iris Amsterdam, said: “Seeing the ice melt on the canals is a natural ‘demonstration’ of the problem for consumers. QR codes have always kind of annoyed me. But these codes were in the process of melting, which made them relevant. So once they were part of the idea, they had a role that was beyond just a random link. It was a nice, simple idea that helped WWF reinforce the problem of global warming in consumers’ minds. There are lots of things brands can do these days which don’t cost a bomb – it’s all about the idea, and making an impact.”

“Climate change forms one of the biggest threats to nature and biodiversity”, according to Johan van Gronden, managing director of Word Wildlife Fund in The Netherlands. “To prevent that the earth heats up dangerously, we have to act now. Our website, WWF informs people how they can behave to decrease their CO2 emission. The idea to use a QR code on the melting Amsterdam canals is not only a symbolic but an innovative contribution to a liveable earth.”

iris worked with local company GreenGraffiti® to devise a new and environmentally friendly method of printing the images onto the ice. Codes were transferred using a custom-made and environmentally friendly thick ‘sand’ that sticks naturally to ice, coated over a sheet-metal stencil. It is the first time the technique has been used.

iris Amsterdam launched in 2011 and works with clients including Heineken International, Philips and Google. It is part of agency network iris Worldwide, which believes in the creation of Extraordinary ideas – solutions that provide cut-through for clients by being interesting, valuable and part of popular culture.

About iris

iris is an award-winning independent, global creative agency that delivers marketing campaigns for clients like adidas, Sony Ericsson, Shell and Volkswagen.

Over the past 13 years, iris has diversified to offer specialism in all disciplines, from management consultancy, CRM, direct and digital to advertising, PR, experiential, retail and sponsorship.  It is the blend of these skills that allows the agency to deliver ‘Extraordinary Ideas’ – solutions that provide competitive cut through by being interesting, valuable and part of popular culture.
Launched in London in 1999, iris is one of the fastest growing micro-networks in the world and today has over 1000 employees working across 13 countries.  

About GreenGraffiti®

GreenGraffiti® is a natural media company using techniques that are high impact on the audience but low impact on the environment. They aim to be the world market leader in sustainable forms of communication, using the reverse graffiti technique, milk paint, sand, snow, moss and other natural materials. They overcompensate co2 usage (150%), use as much recycled materials as they can, and compensate water usage through the GreenAdsBlue foundation, which invest in water projects in developing countries (www.greenadsblue.com). They also use their business for social improvement by allocating a percentage of their revenue for community projects and donating campaigns to selected NGO’s.

Asia Pacific, January 2012: Award-winning creative agency iris will build on its momentous growth in Asia this month with the launch of a new regional PR arm. In addition to focusing on the printed press and traditional media relations, the new department will also encompass all aspects of social strategy such as community management, social media and digital channel planning. The new PR division will be headed by iris’ newly appointed Social Strategist, Allanjit Singh, who joins from Ogilvy Singapore.

Craig Mapleston, managing director of iris Singapore, said: “In short, we’ve built a PR model for consumers.  In today’s hyper-social world, PR agencies should be leading the way in creating and socialising great ideas. We’ve addressed that by creating a PR model for the future; moving the battleground from column inches to consumer interest; from public relations to public relationships.  The PR professional of the future needs to be a hybrid of channel planner, community manager and brand guardian.  Allanjit has all of those skills.”

In his new role, Singh will lead the regional team out of iris’ Singapore office, spanning iris’ offices in Jakarta, Sydney, Delhi and Beijing. Projects in the pipeline will include digital planning and PR support for iris’ diverse range of clients.

Singh said: “Simply, the iris ethos of delivering the extraordinary to its clients was what attracted me to this organization. This is what every staff member lives and breathes everyday and with integration and collaboration at its core, iris is in a perfect position to create ideas that can be contagious across channels. Creating consumer relevance by synchronizing the idea, message and media is going to be very appealing to clients.”

The expansion builds on a portfolio of recent growth manoeuvres for iris in Asia, numbered among Asia’s fastest-growing creative agencies. The agency recently opened its first Indonesia office, as well as announcing its global strategic creative alliance with US media and marketing company Meredith in October 2011. The launch of the new PR arm is another important step in the growth of iris’ Asia Pacific operations, following in the footsteps of the agency’s award-winning PR division in the UK, which creates pan-European and global campaigns for brands including Heineken and the English Football Association.

A digital marketing and communications strategist, Singh previously worked for Ogilvy Singapore since September 2009 as a lead digital strategist and for some of Singapore’s leading PR agencies such as LEWIS Public Relations and Fleishman-Hillard prior to that.

-End-

For interviews, information and images please contact:

Julie Bowyer, Global PR Director

+44(0)20 7101 7824 / +44(0)7956 513714
julie.bowyer@iris-worldwide.com

About iris
iris is an award-winning independent, global creative agency, whose global clients include adidas, Sony Ericsson, Shell, Audi, Philips and Reckitt Benckiser.

Over the past 12 years, iris has diversified to offer specialism in all disciplines, from management consultancy, CRM, direct and digital to advertising, PR, experiential, retail and sponsorship.  It is the blend of these skills that allows the agency to deliver ‘Extraordinary Ideas’ – solutions that provide competitive cut through by being more interesting, valuable and part of popular culture.
Launched in London in 1999, iris is one of the fastest growing micro-networks in the world and today has over 800 employees working across 13 countries.

Our announcement in November that we would be launching a new kind of global creative network with US media and marketing giant Meredith saw us at the heart of some of the biggest news of the year. The move saw us bring together our global reach and full house of creative services with Meredith’s in-depth insights into the digital, CRM, data and mobile fields. It also marked a big step forward for the industry, as the first cross-category collaboration between a marketing agency and a media company.

This marked the end of an amazing year of firsts for us here at iris (see creative section: ‘Creative Work in 2011’). At the beginning of the year, we announced Ian Millner’s Chairmanship of the Marketing Agencies’ Association – a position which saw him step up to the plate to become even more of an influential figure in the industry. In July, Ian and the MAA launched the first ‘Marketing4StartUps Week’ in conjunction with Start-Up Britain, which sparked a wave of free events across the country for the UK’s entrepreneurs.

In May, we launched our unique social media division and the industry’s first of its kind, under our social media proposition ‘Urgent Genius’. Our global Urgent Genius HQ, which we launched due to the success of our Urgent Genius Weekender creative competition in February which saw Microsoft and Google take part, is able to produce content in hours and minutes for clients such as Sony Ericsson and adidas, breaking down the boundary of client approval processes.

In addition to launching new disciplines such as Urgent Genius, the merging of our internal disciplines last year really paid off, with our specialist expertise speaking for itself this year. We triumphed in not one but two of Marketing magazine’s leagues, taking 3^rd place nationally in their UK experiential leagues and 4^th place in their digital leagues, topping some of the UK’s leading agencies such as M&C Saatchi and Dare.

As the official agency behind the London 2012 Olympic Mascots, we unveiled their new online home for them this year, which saw fans all around the world able to create their own customized digital mascot. We also launched supporting activity for them, including the screening of our bespoke mascot motion-sensor games on interactive 40ft screens across the UK, allowing fans to compete live against users from other cities.

We deepened our global relationships with clients including Philips, RBK, Heineken, Barclaycard and Shell.

In October, we launched iris Ventures, our business incubator consultancy, which allows us to give marketing and strategic advice to individuals and companies looking to take their products and services to market.

We attracted more of the industry’s big-name talent this year, including acclaimed producer Jane Rattle as our new head of broadcast production, overseeing all of our TV and animated content-driven work for clients like the FA, adidas, Volkswagen, LOCOG and Orange, as well as Wunderman’s Graham Rhodes as managing partner and head of our Barclaycard account.

We also repositioned some of our best talent and this included sending our man and wife duo Simon and Claire Humphris to manage our Manchester office as it won more projects from clients like adidas. We also appointed our former Sony Ericsson client lead Tom Crossley as our new head of people. Tom’s been leading the charge on kicking off a range of brand new cultural initiatives this year and maintaining the agency culture that iris is famous for.

Globally, we’ve been very busy, entering three new countries and notching up some impressive new appointments such as becoming the regional experiential and sampling agency of record for Coca-Cola across APAC and being appointed to create through-the-line campaigns for Emirates. In April, we officially launched our Amsterdam office, which now works with clients including Google, Heineken, Philips and Hertz. In November, we launched our 220-strong operation in Indonesia, which saw our headcount in Asia grow to over 400 overnight and next month, we’ll officially be launching our Mexico office to support our fast-growing Latin American operation.

And onto next year, we’ve just been told we’re the UK company with the most panels accepted at global interactive festival SXSW – only Microsoft has more. So hopefully we’ll be able to give you more great news in 2012.

Quit UK The year began with an innovative new approach to helping smokers keep their New Year’s resolutions.  Sedentary leisure activities index highly amongst long-term smokers and reading tops the list. So in partnership with booksellers and Kindle we placed this motivating message where it would hit the hardest, before the final chapter of novels, resulting in a 240% increase in calls to the Quit line.

Heineken How do you become up-market when you’re already mass market? How do you make Heineken the drink of choice in high-end bars and nightclubs?  Instead of just advertising, we created a unique packaging solution  – an ultra-light aluminium bottle that lit up under UV light, led consumers to destinations and became a talking point in the world’s most fashionable high-end venues. The Star campaign has increased sales in over 40 markets.

VW The Amarok is Volkswagen’s first pick-up. But how do you launch a new entrant, with a smaller more intelligent engine, into a macho category where brute force is everything?  Our solution was to link knowledge with power in a ground-breaking content event, using 4 Amaroks to demolish a 140 tonne chimney in seconds – gaining over 130,000 YouTube hits and £1.5 million of media within days and generating a 12-month waiting list.

Frijj In March we created the ultimate sales promotion for Frijj giving consumers the chance to win a human being for a day. Win Warren was Frijj’s most successful promotional activity ever, selling over 9.5 million bottles.

Speedo is globally renowned as the competitive swimmer’s choice. To help democratize the brand we created a unique content platform  – Unforgettable Swims – a digital community where all swimmers could tell their stories. We launched it in May, introducing the human side of the world’s greatest living swimmer, generating over 160,000 visitors in the first month.

VWCV In June we unveiled VW’s first Commercial Vehicles brand TV campaign for over 5 years. The 60 second spot defied “functional” category conventions to deliver an emotive reminder of the long and trusted bond between owners and the world’s greatest van brand, evoking the era when the brand became an icon.

VW is now the UK’s most desirable van brand and has moved from fourth to second in the category.

Adidas The new adidas predator boot gives players outstanding control of the ball. So to launch it we gave fans total control of some of the world’s best footballers. Call The Shots used films and social media to create an online phenomenon resulting in over 20 million online interactions.

Frijj Hot on the heels of Win Warren we developed the world’s first LOL detecting game. You LOL You Lose uses facial recognition technology to test your tolerance of the unexpected and prepare you for the introduction of 3 exciting new limited edition milkshakes.

Philips Following on from last year’s Steam And Go campaign, we created another iconic print and digital campaign for the launch of the new Philips Fidelio Sound System.  The work, featuring Liam Gallagher, was so impactful it doubled distribution and created an 80% increase in sales in online outlets.

Wonderbra And we finished the year with another spectacular for Wonderbra – a social media campaign that culminated with an iconic bungee jumping poster that was projected onto Battersea Power Station and picked up by press all over the world.

Oh and while you’re here, we thought we’d give you a sneak preview of our first ‘first’ for 2012 for Quit UK – the ‘Age Yourself iQuit app.

But 2011 saw us take this to a whole new level. We’ve accumulated market-leading clients in most categories and this year it has been about extending our relationships with them throughout the network. We also added some even more amazing names to our roster, including the following…

In January, we announced we had been appointed by the Football Association to create the official launch campaign for the new Women’s Super League. They then tasked us with creating an integrated campaign for their well-known Respect programme, which saw us create and launch our own football league.

In February, global stationery brand Avery Dennison charged us with handling all the comms for a number of their global departments going forward.

In May, we won the pitch to create a global campaign for wine brand Lindeman’s. This saw us launch an integrated campaign across TV, digital, press, retail, experiential and PR this October.

In June, we revealed the news that we would be working with our old friends the COI again. The 3 year contract will see us deliver two key youth partnership campaigns next year for the Home Office – ‘Frank’ and ‘Teenage Relationship Abuse’.

In July, Reckitt Benckiser who we work with in the US, appointed us to work on 3 of its brands. Durex picked us for the important job of connecting them with their youth audience globally; Vanish wanted us to develop a global digital campaign for them including a new website and Cillit Bang have asked us to take them into the realms of F-commerce with Facebook.

In August, we passed the test when we were appointed to work with AQA – the largest education board in England. We created a new online tool which is now being implemented across the UK to help teachers do online revision with their pupils.

Also in September, lipcare brand Lypsyl appointed us to launch a new range, drawing on our experience in youth to target a younger female audience.

We were also busy extending our relationships with our existing clients, winning more business from clients including…

Philips – In March, we were awarded the brief to launch the UK Fidelio Docking speaker and developed the well-recognised integrated campaign featuring Liam Gallagher.

In May, we were appointed lead agency to manage the launch of PerfectCare a revolutionary new Steam iron.

In April, we were appointed lead agency to launch the latest Sonicare toothbrush and developed an integrated campaign across TV print and digital for Europe and US markets.

Also in Q1 we were selected to run the integrated campaign for ThinkLink a new Home phone with crystal clear sound.  The campaign was launched in retail and digital channels.

Adidas – In September, adidas awarded us its Team GB football retail and PR account.

Heineken – In June, we were appointed to raise awareness of Heineken’s position as official lager sponsor of the 2012 Olympic and Paralympic Games.

Phew! What a year.