New York, NY (November 15, 2011) — Since 1949, Saks Fifth Avenue’s world famous holiday displays have delighted children and adults alike. This year, the entire Fifth Avenue flagship comes alive with a dramatic light show projected onto the building; The Snowflake & Bubble Spectacular. (more…)
Archive for the ‘Americas’ Category
iris to announce new global creative network with US giant Meredith
Friday, October 21st, 2011
We don’t want to be just another big, advertising-led group. It is because of this that we have decided to form a strategic relationship with one of the US’ biggest media (more…)
Sony appoints iris to handle product launch in LATAM
Wednesday, September 7th, 2011
Sony has appointed iris to launch its new FST-SH2000 mini system throughout Latin America, it announced today. iris won the business following a competitive pitch against four other undisclosed agencies. (more…)
iris wins One Show Gold Pencil for Saks 3D projection
Thursday, May 26th, 2011
iris has won an iconic One Show Design Pencil for its 3D holiday windows for Saks Fifth Avenue. iris picked up Gold in the Outdoor category for the windows, which saw it perform a double world first in the process of video-mapping.
iris launches Urgent Genius social media HQ globally
Thursday, May 19th, 2011
iris has today announced the global launch of its new bespoke social media content division Urgent Genius, which will act as a creative hub producing fast and effective online content in response to topical issues and trends for clients such as Sony Ericsson and adidas.
iris talks to Contagious on student marketing
Wednesday, March 23rd, 2011
iris’ latest research, which focuses on building longer term engagement among the hard to reach back-to-school market, has been published in a special report in this quarter’s issue of Contagious magazine, out this month.
Urgent Genius hits MTV, Rolling Stone and The New Yorker
Monday, March 14th, 2011
iris’ own global creative initiative Urgent Genius has reached new levels of fame in the US. The competition, which caught the attention of the world’s marketing and creative media upon its launch two weeks ago, has now got journalists talking at some of the world’s best-known publications.
iris to handle digital marketing for 23 Reckitt Benckiser brands
Thursday, March 3rd, 2011
Global marketing agency iris has been appointed by Reckitt Benckiser, the global household brands giant, to handle the majority of its digital marketing and eCRM strategy and implementation for its North American brands.
iris launches online home for the London 2012 Olympic mascots
Tuesday, March 1st, 2011
With just over 500 days to go until the London 2012 Games, Wenlock (the London 2012 Olympic mascot) and Mandeville (the London 2012 Paralympic mascot) today opened the largest dedicated London 2012 merchandise outlet yet.