A short film featuring a ‘Labservative’ candidate canvassing public opinion on his party’s new ad campaign is launching today as part of an unbranded guerilla marketing and social media push for the Liberal Democrats.
Archive for March, 2010
iris launches Liberal Democrats guerrilla advertising campaign
Tuesday, March 30th, 2010
An unbranded guerrilla advertising campaign for the Liberal Democrats will launch this week under the guise of the ‘Labservative’ party, with the aim of catching the attention of voters wavering between Labour and Conservative and challenging them to rethink what the real alternative is in the upcoming election.
iris launches TV campaign for Coca-Cola energy drink NOS
Monday, March 29th, 2010
Coca-Cola owned energy drink NOS has launched its first TV campaign to date with TV ads created by iris breaking on channels such as Fox Network.
iris Digital’s Nimeh tells Contagious why the future of TV is changing
Tuesday, March 23rd, 2010
iris’ regional digital director for Europe George Nimeh looks at the way real-time social media is changing the way we interact with television in the latest issue of Contagious.
Alpha G:Corp appoints iris India
Friday, March 12th, 2010
Real Estate company Alpha G:Corp has appointed independent agency iris to create a regional integrated campaign for its new AlphaOne mall in Amritsar, Punjab.
Real Estate company Alpha G:Corp has appointed iris to create a regional integrated campaign for its new AlphaOne mall in Amritsar, Punjab.
iris creates global campaign for Shell
Thursday, March 11th, 2010
Our challenge was to come up with a global brand positioning and communications toolkit that would support Shell’s Global Territory Managers as they talk to potential dealers. Forget corporate, chest-beating images of petrol pumps and men on forecourts, this had to look and sound different in the world of fuel retailing.
iris announces further investment in Asia Pacific
Thursday, March 11th, 2010
iris has announced that five of its senior management will relocate from the London headquarters to its Singapore and Sydney offices to help drive growth and investment across the region.
iris hosts third procurement breakfast
Thursday, March 11th, 2010
iris today hosted the third in its series of procurement breakfasts at its London headquarters in Park Street.
iris launches creative campaign for adidas in Europe
Thursday, March 4th, 2010
Our challenge was to develop a powerful visual language to announce the opening of adidas Originals floors in key Foot Locker stores in Europe.
iris launches iris Studios
Thursday, March 4th, 2010
iris is to launch a dedicated creative content arm ‘iris Studios’ which will produce a range of formats for all disciplines from ad-funded programming and branded entertainment to online content and digital direct.