Kellogg’s has tasked iris Experience with aiding the launch of its latest cereal product, Krave, in the UK with a nationwide sampling campaign.
Archive for February, 2010
iris wins Findel Education
Wednesday, February 10th, 2010
iris has landed a multiple brief for Findel Education, the largest dedicated supplier of educational products in Europe, to redefine its digital marketing strategy for eight of its brands.
iris launches nationwide campaigns for adidas in Oz
Tuesday, February 2nd, 2010
adidas will launch two nationwide campaigns by integrated marketing agency iris in sports stores across Australia this week for its 118 Pro boot and Predator boot.
Both campaigns will go live at the same time and will work in tandem to position adidas as the leader in football boot technology, style and comfort, owning the retail space during this key boot-selling time of the lead-up to the World Cup. The campaigns aim to leverage adidas’ association with the event itself and leading athletes to drive the brand’s sporting credentials.
adidas will launch two nationwide campaigns by iris in sports stores across Australia this week for its 118 Pro boot and Predator boot.