iris has created a multichannel campaign for PlayNow plus – Sony Ericsson’s new music service. (more…)
Archive for November, 2009
iris hosts procurement breakfast
Friday, November 27th, 2009
A group of procurement professionals who came together to discuss burning topics in an open and honest forum. Read more…
We recently (26th November) held our second Procurement Breakfast here at iris towers, to encourage positive dialogue between agencies, marketing and procurement and to step away from the outdated and negative perceptions held by some in our industry. We had a great mix of marketing procurement specialists form many different backgrounds who came down to hear Jane Dormer (Head of Procurement for Coca-Cola, UK & Ireland), Tony Squires (Procurement Consultant at 4C Consulting) and Tony Spong (Business Director at the AAR) discuss best practice and the burning issues facing the industry, whilst enjoying a bacon bap.
Insights and thoughts were given into rebuilding fee structures and asking agencies to accept risk and reward, performance related contracts, which everyone agreed helps to strengthen relationships between all involved. Other topics covered where best ways to establish trust and dialogue between procurement and agencies and also how looking at procurement as part of the mix provides the opportunity to reassess internal processes (or as Tony Spong at the AAR put it ‘tidy the garage’).
These mornings provide an excellent insight into how others are doing things and are a great opportunity to gain knowledge, particularly by those slightly less experienced, and network with fellow professionals. The breakfasts are proving very popular indeed and we hope to grow them into a very well respected forum that helps to shape the future of procurement as there is still so much room to grow and good work to do.
If you would like to come along to our next Procurement Specials morning towards the end of February, please click here with your details.
iris hosted its second Procurement Breakfast yesterday, which saw a group of procurement professionals come together to discuss the industry’s burning topics in an open and honest forum in true iris style.
iris names David King as regional CEO for China
Monday, November 16th, 2009
Global integrated marketing network iris Worldwide, has today announced the appointment of David King to the role of regional CEO for China, as the agency focuses on strengthening its presence in Asia.
iris appointed to run Heineken’s music platform in Singapore
Wednesday, November 11th, 2009
iris has been appointed by Asia Pacific Breweries Singapore (APBS) to run Heineken’s music platform over the next twelve months. iris, which was awarded the business after the success of the last Heineken Green Room event in July in Singapore.
As part of its remit, iris will work on the Heineken Green Room programme – a premium brand activation concept which showcases cutting edge musical performance through exclusive parties and lifestyle events. The agency will be responsible for the strategic development of the brand property, with the aim of further evolving it as a platform that is truly pushing music boundaries. The next instalment of this programme will be held in November this year.
The activation of Heineken’s various music sponsorships, which include ZoukOut and Mosaic Music Festival, will also be handled by iris. The appointment follows the launch of ‘iris Experience’ in Singapore earlier this year – iris’ dedicated experiential operation which will be responsible for all of the activation.
Luke Nathans, managing director of iris Experience said, “It’s an honour to work with Heineken on their music platform. The Heineken Green Room property is one of the world’s leading brand engagement platforms and we are looking forward to working closely with the Heineken team in Singapore to make it even greater.”
iris’ Singapore operation, which launched in 2006 and serves as a strategic hub for Asia Pacific, is now a 60 strong office, making it one of the fastest growing agency networks in the region. Its client portfolio includes Sony Ericsson, Sony, Unilever, Shell, Diageo and Tiger Beer.
iris has been appointed by Asia Pacific Breweries Singapore (APBS) to run Heineken’s music platform over the next twelve months. iris was awarded the business after the success of the last Heineken Green Room event in July in Singapore.
iris launches its strategy consultancy ‘Concise’ in Australia
Wednesday, November 11th, 2009
iris today announced the local launch of its in-house strategy consultancy ‘Concise’ in Australia, in a move that aims to drive deeper business partnerships with iris clients, and to regionalise Concise clients which include InterContinental Hotels Group (IHG) and AstraZeneca. (more…)
iris filmed for Pearson documentary
Tuesday, November 10th, 2009
When Pearson Education, owner of the FT and publisher of leading business and economics textbooks used by undergraduate, post-graduate and MBA students, wanted to demonstrate strategic capability in a series of business management documentaries, they came to iris. (more…)
Barclaycard appoints iris as lead direct agency
Monday, November 9th, 2009
Barclaycard has appointed iris to take on the role of its lead direct marketing agency and help reinforce the company’s position as the leading payment provider in the UK.
The win follows a competitive pitch process and extensive agency market review lead by Gary Twelvetree and Katherine Whitton in which Iris performed outstandingly.
Priorities for the new direct marketing agency will be to focus on delivering innovative and compelling engagement models that will complement existing and planned activity across all communication channels. The agency will work across both the commercial and consumer businesses of Barclaycard and alongside the Barclaycard core agency team of BBH, Walker Media and Dare. Vital will continue with its role on the agency roster.
Katherine Whitton, Marketing Director, BCUK, said: “Iris showed great understanding of what we are looking to achieve in this market, as a leading payment provider, and the exciting challenges ahead. In return they have shared with us some compelling insights into their area of expertise and extremely powerful creative solutions which will help drive our innovation programme. We look forward to launching these new solutions in the future.”
Ian Millner, Chief Executive, Iris said: “We are thrilled to be partnering with Barclaycard on its journey as industry leader. This is an exciting time for the payments market and we are looking forward to developing communications channels that really work in communicating just that.”
Barclaycard has appointed iris to take on the role of its lead direct marketing agency and help reinforce the company’s position as the leading payment provider in the UK.
Kerry Foods appoints iris Experience to launch new product range
Monday, November 9th, 2009
UK foods group Kerry Foods has appointed leading experiential agency iris Experience to help launch a new range of premium ready meals. The new range, which will launch in March 2010, will target consumers of ready meals, as well as more adventurous cooks who do not want to sacrifice flavour when they opt for a ready meal. iris Experience won the £500,000 contract following a competitive pitch.
iris Experience has developed a nationwide active trial campaign for the launch of the range, which will target consumers in supermarkets, stations and city centres. The campaign will aim to encourage them to sample the products en route home and en route to purchase, as well as providing them with the opportunity to purchase there and then and follows successful active trial campaigns the agency has launched for clients including Kellogg’s.
The agency is also working on a guerrilla launch stunt, which will be revealed nearer to the time.
The activity is part of an integrated campaign, with ATL elements by Saatchi & Saatchi and media planning by Vizeum.
Nico Tuppen, managing director of iris Experience, said: “Consumer confidence is at rock bottom and consumers are particularly in need of stimulating new experiences, so this is a great time for brands to stand out. Experiential initiatives such as active trial can remove barriers that other types of marketing cannot and increase consumers’ peripheral vision, so we are looking forward to getting our teeth into developing a launch campaign for the new brand that will really make an impact.”
Kerry Foods owns a host of cherished food brands, including Wall’s Sausages, Homepride Flour and Kerrymaid, and is the consumer foods division of The Kerry Group. The group is a world leader in food ingredients and flavours serving the food and beverage industry, and a leading supplier of added value brands and customer branded foods to the Irish and UK markets.
iris Experience works with a number of blue-chip clients including Sony Ericsson, Sony and Heineken and is part of independent, integrated marketing agency iris Worldwide.
UK foods group Kerry Foods has appointed leading experiential agency iris Experience to help launch a new range of premium ready meals.