Latest News from iris iris news http://www.irisnation.com/feeds/ Mon, 05 Jan 2009 17:24:55 +0000 Mon, 05 Jan 2009 17:05:52 +0000 FeedForAll Mac v2.1 (2.1.0.1); http://www.FeedForAll.com/ http://www.irisnation.com/feeds/ Latest News from iris http://www.irisnation.com/feeds/ tempImage 0 0 iris launches Xperia handset in India

Independent integrated marketing agency iris is launching an experiential promotion across India to create awareness of Sony Ericsson’s Xperia X1 handset. The nationwide promotion drive, which runs throughout December, will see experiential zones set up in malls and at corporate events as part of Sony Ericsson’s staggered worldwide launch of the handset. 

Full press release: iris launches experiential promotion drive for Sony Ericsson Xperia handset in India

]]> http://www.irisnation.com/feeds/Xperiamall.jpg B38BD1FD-A5BC-4785-9D33-C504A8863CD5-1582-000016D3BA7778C1-FFA Thu, 18 Dec 2008 17:24:40 +0000 iris Digital appoints mobile expert

iris Digital has appointed Susie Tamplin to the newly created role of senior strategist for mobile. Tamplin joins from mobile marketing and technology company Sponge, where she has been a key account director since May 2005 working on brands such as Coca-Cola GB, Vodafone and Barclays Group, as well as providing consultancy to Ogilvy & Mather on mobile issues. 

Full press release: iris Digital appoints mobile expert Susie Tamplin

]]> http://www.irisnation.com/feeds/Susieforweb.jpg 5A68022E-1661-4CAA-89FF-974CBFF3A480-756-0000086F743A5307-FFA Fri, 05 Dec 2008 14:38:01 +0000 iris revolutionises agency structure iris has announced three senior promotions as it plans a new structure for its London operation. Current joint managing directors Steve Bell, Sam Noble and Adam Wright will take up the positions of chief executive of iris London, global executive planning director and global program director respectively. iris London says the revised agency model will allow it to deliver integration in a far more client centric way, as the pace of growth, client mix, and scale and diversity of the business continues to increase. 


Full press release: iris announces senior promotions ahead of revolutionising agency structure

]]> http://www.irisnation.com/feeds/Bell,Steve.jpg F7A56E1C-AD2E-4AD2-8F07-978CC0475E44-1062-00000B1DD0E9C969-FFA Mon, 24 Nov 2008 13:48:13 +0000 iris Digital launches viral for Sony Ericsson

Sony Ericsson has launched a viral campaign and microsite to drive awareness of the new Sony Ericsson Walkman™ W595 handset in the run-up to Halloween. Launching this week, the viral aims to draw the viewer in using classic scary movie cues before a dramatic final climax to build buzz around the W595 handset – the phone designed for fun.

Full press release: Sony Ericsson launches Halloween-themed digital campaign for W595 WalkmanTM handset


]]> http://www.irisnation.com/feeds/ghost_3.jpg 133EEE2C-2150-4B23-825D-9926077DB884-481-000005BE8B243783-FFA Tue, 11 Nov 2008 14:24:52 +0000 iris wins DCSF brief

iris London has won a competitive pitch for the Department for Children, Schools and Families (DCSF), handled through the Central Office of Information (COI). The Government campaign will aim to help parents of 0- to 4-year-olds minimise health and safety risks in the home by raising awareness and changing behaviour and will specifically target disadvantaged parents. 

Full press release: iris wins COI brief to handle Department for Children, Schools and Families campaign

]]> http://www.irisnation.com/feeds/DCSF_rainbow_lowres.jpg 446CD025-9972-4033-AA03-83200E86DEF7-481-000004BE3EE93A9E-FFA Tue, 11 Nov 2008 14:20:03 +0000 iris launches sponsorship agency

We have launched a global sponsorship agency and appointed Vodafone’s former Global Head of Sponsorship and Media Peter Harris as managing director.  Peter has over 20 years' experience in media and sponsorship, having served on the Formula One Commission and masterminded Vodafone’s global sponsorship strategy for the past seven years. 

iris Sponsorship will offer end-to-end solutions with strategic and global capability in all areas of the sponsorship process and will work closely with all other iris agencies on campaigns across all above and below the line channels including advertising, PR, digital, experiential, promotions and retail. 


Click here for full press release







]]> http://www.irisnation.com/feeds/Peter.jpg 646AEF76-3090-43C8-BDAD-FC211FABFA4B-406-00000416066D62C7-FFA Tue, 04 Nov 2008 17:44:04 +0000 Network Rail launches £2.5m campaign through iris

Network Rail has announced the launch of ‘Don’t Run the Risk’, a major national public safety campaign developed by creative agency iris London that highlights the danger of level crossing misuse – currently the single biggest risk of train accident on the UK railway. The campaign launched on Sunday 2nd November with a hard-hitting TV commercial supported by three radio executions.   

 

Full press release: Network Rail launches £2.5m campaign through iris

]]> http://www.irisnation.com/feeds/Networkrailpic.jpg E87C77CC-B227-47E9-9140-6FD8F93CFD66-1062-00000AA5D47DF57E-FFA Mon, 03 Nov 2008 12:20:34 +0000 iris wins another COI brief Following a competitive pitch we have been appointed by the COI to handle a campaign for HM Revenue & Customs.  The campaign will communicate a range of Government entitlements available to new parents, to help them provide better financial futures for their children. We will use a range of channels including digital, experiential, print, sales promotion and PR to develop campaigns that resonate with new parents and mothers-to-be at timely and actionable moments.

Click here for full press release

]]> http://www.irisnation.com/feeds/coi_logo2.jpg 5874F103-0F85-44EB-989B-5796AABFB491-1619-00000F664CE2FC24-FFA Tue, 14 Oct 2008 16:52:14 +0100 Another industry heavyweight joins iris Paul Bainsfair has joined us as non-executive director from TBWA Europe where he was chairman. Paul will be working closely with Ian Millner and Drew Thomson and will be charged with using his vast experience to ensure that the iris network is smarter, faster, more flexible and better to work with than the traditional agency networks. 

Click here for full press release
]]> http://www.irisnation.com/feeds/paul_bainsfair.jpg 287BF901-A21C-439D-8966-597EF9E285FD-1465-000018FC2E5A275C-FFA Thu, 02 Oct 2008 13:37:49 +0100 iris Experience wins Event Grand Prix We’re celebrating after iris Experience came away with three awards from Event Magazine's Award night last Friday. Not only were we the winners of the Best Brand Activity at a Festival or Public Event for Ibiza Rocks with Sony Ericsson and the Creative Event of the Year with Sony Ericsson Night Tennis but we also claimed the overall prize as we were nominated as the 2008 winners of the Grand Prix Award for outstanding agency performance. A great job done by all at iris Experience! http://www.irisnation.com/feeds/ie_event_award.jpg 6FC767E6-849F-4A70-BD39-012584158CF6-1404-0000121838100864-FFA Fri, 26 Sep 2008 13:42:42 +0100 iris wins competitive pitch for COI Brief

We have won a competitive pitch for a COI brief to handle the Sexual Health and Teenage Pregnancy, which aims to change attitudes and behaviour towards condom use.  We will be developing a range of partnerships with a number of brands and organisations and will create an integrated campaign communicated through a range of channels including digital, experiential, print, press, ambient and radio.

Click here for full press release
]]> http://www.irisnation.com/feeds/coi_sexualhealth.jpg F38F470F-385B-457E-A644-D317564CE74D-807-00000F06620790B9-FFA Wed, 27 Aug 2008 10:22:08 +0100 iris wins adidas running account After a competitive pitch including the incumbent agency 180, we have run off with a global chunk of adidas' multimillion-pound advertising account. We've been given the lead creative role on adidas' Global Running work which will see us handling strategy, advertising, retail and experiential communications activities.

Click here for full press release

]]> http://www.irisnation.com/feeds/adidas.jpg 4D634D95-0AC6-4065-BC68-DDCC900875B4-391-00001666EA195D83-FFA Thu, 21 Aug 2008 10:14:02 +0100 iris creates bra billboard Yesterday we revealed a traffic stopping billboard for Wonderbra that features thousands of women proudly showing their cleavage for an advert that launches Wonderbra’s new D – G range of bras. The ‘models’ for the billboard were recruited via a call to action for women of all shapes and sizes to attend an open photoshoot. More than a thousand women attended the day, while further girls were recruited online via by a cheeky viral and a microsite, also developed by iris, that allowed them to email their own photo to join the billboard images.

Click here for full press release

]]> http://www.irisnation.com/feeds/wonderbra_poster.jpg FF868E21-9E49-4933-9C0C-64862CE0D6F4-178-0000040C757BD65E-FFA Mon, 11 Aug 2008 10:15:07 +0100 Bank of Scotland invest £20m in iris Our ambitious expansion plans have been given a boost by the Bank of Scotland investing £20m in iris Worldwide. We will use the funding to aid both our international growth and our expansion into new disciplines whilst ensuring that the best talent and infrastructure is in place. The investment is a real sign of confidence given the present economic climate.

Click here for full press release

]]> http://www.irisnation.com/feeds/BOS_challenge_pic.jpg 660C2E3F-6E62-4B99-894B-E5AF181355E0-1321-00000D4A7C78B843-FFA Fri, 18 Jul 2008 10:23:06 +0100 iris Digital appoint Tori Winn as CD We've added another heavyweight to iris Digital by hiring StrawberryFrog NY's interactive creative head, Tori Winn as creative director.  Tori will work alongside joint managing directors George Nimeh and John Baker and will be charged with leading the creative direction for iris Digital’s 45 strong team.

Click here for full press release

]]> http://www.irisnation.com/feeds/tori_pic.jpg AE78692B-CD4D-49A6-B50F-79D7E8E5EEFB-1321-00000BE6ED82FF13-FFA Thu, 24 Jul 2008 12:24:46 +0100 iris strengthens senior management team Mark Reardon has joined us as Chief Client Officer from The Engine Group where he was managing director of its strategic brand activation agency Woo Communications. Mark will be working with clients around the world and helping us grow and develop the business both internationally and by discipline.

Click here for full press release

]]> http://www.irisnation.com/feeds/Mark_Reardon.jpg 1E4DCDBB-0886-49B7-AD39-AD995787FCC9-410-0000089EA8204E51-FFA Wed, 25 Jun 2008 12:29:07 +0100 iris wins an Aerial Award Last night at the UK Radio Advertising Awards (the UK Oscars of Radio ads) we picked up an Annual Aerial Award for the Repetition Radio Ad for Network Rail. It won the best creative use of radio in a multi media campaign. http://www.irisnation.com/feeds/raa.jpg A5509BCB-30FD-40A3-936C-AC116997A671-178-0000013F872A1F7B-FFA Thu, 22 May 2008 09:20:14 +0100 iris acquires Concise in £5 million deal After 9 years of organic growth, we've made our first acquisition. The £5m deal for the management consultancy firm Concise, will enable us to develop deeper business partnerships with clients and will help us further in achieving our aim of offering a fully integrated solution. 

Click here for full press release

]]> http://www.irisnation.com/feeds/ian_drew.jpg 4D61A460-F892-4DDA-A838-A092F9B9F907-410-0000112E12C42A2A-FFA Thu, 01 May 2008 10:22:39 +0100 iris announces the return of UTI We will be joining forces with Contagious magazine on 17th April for Under the Influence 2008.  The event (touted as the thinking man’s pub-crawl) will take place in five of London’s finest pubs around Borough Market. During the day twenty passionate speakers, including Fallon London’s planning director and chairman, Laurence Green, green expert and practitioner John Grant, US ad veteran and serial blogger George Parker and digital expert Iain Tait of Poke, will be pondering the question ‘Where's Next?’ for the industry.

Click here for full press release

]]> http://www.irisnation.com/feeds/uti_logo.jpg 4EE91FE8-A210-4A43-80CF-739A6C143F0E-1733-00001537B48E7486-FFA Thu, 17 Apr 2008 12:30:56 +0100 iris launches Latin America operation We’re extending our global footprint with the launch of a Latin America operation located in Miami. The launch further extends our global presence to eight offices worldwide, following the opening of Delhi, Singapore and LA last year. Sony Ericsson will be among the first of our global clients to be serviced by the Miami office, which will be responsible for developing regional integrated campaigns for execution throughout Latin America, including product launches, sports marketing, retail activation, digital, sales promotion and property leveraging.  

Click here for full press release

]]> http://www.irisnation.com/feeds/miami_pic.jpg F8F95EBA-FFC5-4C92-BCD8-A68DF9D390CF-1733-00001759886AEEE1-FFA Mon, 17 Mar 2008 09:12:13 +0000 Hertz appoints iris as new marketing agency

Hertz Europe has awarded us its advertising and direct communications business following a pitch against Naked, The Engine Group and Smart Fusion.   As their through-the-line agency we will be responsible for developing strategic, integrated European marketing programmes for Hertz, a top 100 worldwide brand as recognised by Business Week. The appointment is part of the vehicle rental company’s new centralised approach to pan European marketing, which will build on the company’s Love the Road brand positioning and 90 year heritage of innovation.

Click here for full press release

]]> http://www.irisnation.com/feeds/hertz_logo.jpg 42E0DD85-4ED7-4B96-A49D-1767D3B10C94-2027-000019B1745481E3-FFA Wed, 12 Mar 2008 11:38:01 +0000 iris wins global Sony Ericsson brief

We’re delighted that Sony Ericsson, our founding client from the day we launched 9 years ago, has appointed us to manage its global activation strategy following a competitive pitch.  We’ll be responsible for implementing integrated campaigns across all of Sony Ericsson’s sports marketing properties, retail business and sales promotion work. We will also continue to provide strategic and creative leadership for Sony Ericsson’s global title sponsorship of the Sony Ericsson Women’s Tennis Association (WTA) Tour.

Click here for full press release

]]> http://www.irisnation.com/feeds/SE.jpg D9F9098A-5094-4506-B99C-E2F2B781167B-2027-00001AAEBA845279-FFA Tue, 11 Mar 2008 11:39:36 +0000 iris is the 7th best company to work for

We’re celebrating this week after being ranked 7th overall in the 2008 Sunday Times ‘100 Best Companies to Work For’ national survey. In addition to being named 7th overall and being the highest of those representing the marketing and advertising industry, we’ve got the best survey results nationally under seven key areas.  Well done to everyone.  

Click here for full press release]]> http://www.irisnation.com/feeds/100bestlogo.jpg A05A54F8-1E7D-49B2-AD61-C5284BC3E341-432-0000018EA7565E06-FFA Sun, 09 Mar 2008 11:41:28 +0000 Richard Bleasdale joins iris as CEO Asia Pacific

Continuing our wave of senior industry hires we’ve just appointed Richard Bleasdale to the position of regional CEO for Asia Pacific.  Richard joins us from DDB Group/Rapp Collins and will be responsible for overseeing the Sydney, Delhi and Singapore operations and the opening of further offices in the region.  Richard’s passion for integrated marketing and ability to lead agency development makes him a great addition to the iris management and we’re delighted to have him onboard.

Click here for full press release

]]> http://www.irisnation.com/feeds/bleasdale_pic.jpg 6513CE20-6376-4BDD-933D-000BD5FE68B5-432-00000144F262591C-FFA Thu, 21 Feb 2008 11:43:03 +0000 iris appoints Shaun McIlrath as joint ECD

Shaun McIlrath is the latest high profile, heavyweight hiring for iris.  Our new joint executive creative director will be working alongside iris founder and joint ECD Sean Reynolds to bring out the best in our creative talent.  Shaun’s previous agency roll of honour includes Hurrell and Dawson and VCCP as well as founding Heresy back in 2001.  He's been behind some of the UK’s most innovative integrated marketing campaigns and picked up a truck load of awards across all disciplines so we reckon if anyone gets integration, it's Shaun.

Click here for full press release

]]> http://www.irisnation.com/feeds/shaun_mcilrath_pic.jpg 5A8AAFEE-4360-404B-B71C-738814CEBF37-1142-00000ADAD0C7D62D-FFA Mon, 28 Jan 2008 11:44:14 +0000 iris Experience moves into New York

We’re embarking upon even more global expansion as iris Experience opens a New York office this week.  This will be the first international office for IE and already we’ve signed up Myspace and Sony Ericsson as clients. The new office will be headed up by Craig McNary who joins as Managing Director. Previously, Craig served as VP, Executive Producer at leading US Experiential agency, US Concepts.

Click here for full press release

]]> http://www.irisnation.com/feeds/ieny.jpg 02DB9C99-7AF9-42ED-88A3-F6E681629E54-1142-00000A5A3AB90557-FFA Wed, 16 Jan 2008 09:43:17 +0000 John Baker joins iris from OlgivyInteractive We’ve poached John Baker, the head of digital at OgilvyOne, for the role of joint managing director of Iris Digital. John will work alongside fellow joint managing director George Nimeh who was a former colleague when they set up the London office of Organic, Omnicom's USdigital agency.  More recently John led OgilvyOne’s flagship digital accounts; BP, Unilever and American Express. 

Click here for full press release

]]> http://www.irisnation.com/feeds/john_baker_pic.jpg 02F89C58-19F0-4FC8-8D2B-C570D384AAF7-1142-0000103FAFB649A0-FFA Mon, 07 Jan 2008 11:46:50 +0000 The FSA appoints iris The Food Standards Agency has announced that it has appointed us to it's first roster of direct marketing agencies following a competitive pitch. The appointment will see us owrking on the FSA's future briefs to help raise awareness of food safety through integrated DM campaigns. http://www.irisnation.com/feeds/FSA.jpg CFAC2D28-6D52-4134-908D-5C64439674EF-1321-000012DD0DEBFF18-FFA Fri, 11 Jan 2008 13:33:19 +0000