When it comes to choosing a new TV there are so many choices, it makes your head spin!
Sony wanted to help educate consumers on their range of Bravia TV sets, in an environment that was uncomplicated and straightforward. To cut through the clutter we created Bravia World. A touring retail destination that rolled out across the UK, educating consumers and driving them into the nearest Sony store to line up a purchase.
Attracting over a million potential buyers, it helped massively increase sales, retail footfall and brand awareness. Now that is good television reception!