Sun, sea, sand and.... Rock Music.
For the last four years Sony Ericsson has taken bands to the island of dance – Ibiza, with a little help from us. Heavy beats and electronic noise has been replaced with the invasion of sweat, skinny jeans and guitars. This is Ibiza Rocks.
The partnership is the result of a drive to build awareness of the Walkman handset and develop Sony Ericsson’s association with quality music in an innovative way. For us the challenge each year is to deliver a fantastic series of live events and great promotional activity on island and in the UK to the target audience. Which of course we do – see the pictures for yourself or come along this year..!
For those not lucky enough to soak up the sun and see the gigs first hand, everything is available to watch on TV or through exclusive downloads, from behind the scene footage to interviews with the bands and a whole lot more.