It's easy to envy the continental lifestyle; great weather, relaxed
al-fresco dining, fantastic food, and cold crisp beer. So when Heineken
wanted to reinforce their continental heritage, we developed
and
experiential platform called Café Heineken. No longer did the Heineken
audience have to queue five deep at the sweaty Dog & Duck pub for a pint of
flat lager. From the perfect environment to the perfect serve, Café Heineken
allowed UK consumers to sit, sample, and enjoy the beer, food and music in a
relaxed environment at some of the UK's biggest sporting and cultural
events.
And it all went down rather well, with 45% of punters choosing to buy
Heineken after the event, and 33% of those who attended recommending
Heineken to others. Cheers!