The advance in Cyber-shot™ technology across Sony Ericsson’s camera phone range has meant that increasing numbers of budding David Baileys can use the handsets to capture beautiful, funny, inspiring and powerful imagery. Partnering up with EMAP and Yahoo!, Sony Ericsson launched ‘The Search’: a media and content rich competition to find the Cameraphone Photographer of the Year. With online galleries to upload your collection to, as well as star studded award parties, it saw monthly winners from Heat and FHM titles go head to head in a grand final with the winner going on to represent the UK in Sony Ericsson’s global imaging competition – World View.