Coca-Cola and Football. It’s a beautiful combination. Who else has the stature or coverage to give away over a million free tickets to the fans who love the beautiful game?
Using unique codes on cans and bottles of Coke and Coke Zero, fans registered on the website for chances to win instantly. Adding to the depth of engagement, the website created an interactive user experience. Virtual fans on the site would chant and cheer the consumer through each stage and section. The virtual fans would ‘experience’ the same anticipation as the consumer as they entered their unique promotional code, ‘sharing’ in their celebrations if they won a prize.
The immersive experience even extended to the eCRM and data capture with animated form fields and responsive buttons ensuring that this interaction remained as engaging as the rest of the site.
Creative, hard working and, above all, entertaining, the campaign brought to life Coke and Coke Zero’s football credentials and showed how powerful and user experience-led the digital medium can be.