Shoot, share and make headlines. That was iris India’s campaign idea for the Cyber-shot™ phone to the Indian market. What better way to get consumers appreciating the quality of the camera than to get them to try out the phone and use it to generate content. Offline we lined up partners like CNN and Pizza Hut to get the message across, we also built communities via a special ‘Top Shot’ newspaper. Each section detailed a specific functionality of the phone. This created strong product advocates and an uplift in sales.
This idea was communicated across press, retail and digital. A truly engaging consumer led campaign, proving that the iris integrated offering works as strongly in the Indian market as it does across the rest of the world.