In early 2008, Sony Ericsson launched their first Walkman© phone featuring an AM/FM radio which, at the touch of button, pimped the listening experience by giving consumers the ability to radio broadcast out loud, adding a new dimension to the way consumers could listen to the radio on their phones.
The retail support campaign highlighted that with the Sony Ericsson R300 you can enjoy your radio ‘loud’. The visual picked up this theme with it’s earth shattering power breaking glass or concrete.
As well as rolling out across retail, iris developed various ambient ideas too. From fake cracks on windows and paving stones to Sony Ericsson earmuffs to protect your hearing – the campaign certainly made some noise.