Celebrities. They get to hang out at all the best parties, travel first class and have a lifestyle that we’d all envy. And for Sony Ericsson and Walkman®, that kind of aspiration was key to targeting the youth Indian consumer with their new integrated music campaign. Step forward, Bollywood star and legendary party animal, Hrithik Roshan. As the face of our promotional campaign we pushed the message that you too could live like Hrithik. From the classiest restaurants to the most luxurious hotels. From paparazzi snappers to partying at the biggest clubs. You could access all of this if you picked up a Walkman® handset from Sony Experience stores. Engaging. Inspiring. And rooted in the brand proposition. A thumping campaign with a reward to match.
