Spark promo for SE – Sales support in North India market required for all SE Experience stores (across all categories and products.) Our challenge was to get people into SEES and make them experience products first hand. The solution we suggested was getting a squad of promoters to approach consumers near these stores and arouse curiosity about what’s going on in store. Stores ran a promo where consumers had a chance to win a custom designed Spark car, upon purchase of every phone. To incentivize trial, everyone who walked into the store and tried the product walked away with a freebie – a nice SE keychain. If you bought a phone, you could have the keys to a spanking new, funky ride!
Still going on. Results awaited (but doing really well!)